Become a Pro in Search Engine Optimization – May 7th
Event on 2015-05-07 18:00:00
Whether you've heard of it or not, Search Engine Optimization (or "SEO") is a powerful technique that can help make your website more noticable online. Join the Digital Professional Institute as they welcome Leslie Herskowitz, Search Engine Optimization Expert at Performics, for a workshop that will show you how to use SEO in order to increase online search traffic and visibility to your website.
-Understand the basics of Search Engine Optimization and how to incorporate it into your digital marketing
– Dig into the background of how major search engines work, how they are evolving, and how that affects you
– Utilize common tools to identify your customer’s requirements and the competitive situation
About the Instructor:
Leslie Herskowitz is a Search Engine Optimization expert at Performics. She is responsible for leading client search and content strategy for one of the biggest retailers in the U.S. In her role, Leslie develops comprehensive, integrated digital content and communication models to increase natural search traffic and visibility to a brand’s site. She loves the mix of creativity and logic that is so unique to this industry.
Prior to joining Performics, Leslie spent a month at the world’s most prestigious advertising festival in Cannes, France, learning from top industry experts. This gave her a strong foundational understanding of the future of digital marketing.
About Digital Professional Institute:
The Digital Professional Institute helps creators, builders, hackers, tinkerers, techies, marketers and entrepreneurs turn their passions into their life's work. We offer part-time and full-time 10-week courses in Digital Marketing, Social Media Marketing, Web & Mobile App Programming and Digital Media at our downtown Chicago campus, online, and on-site at corporate clients. Our instructors ensure that our real-world, on-the-job learning content and case studies are backed by the academic rigor of higher education, so that you can leave our classes ready to make an impact on your organization
at Flashpoint Academy, Screening Room
28 North Clark Street
Chicago, United States