Behind the Iveson victory: Tips on developing a winning campaign strategy

Behind the Iveson victory: Tips on developing a winning campaign strategy
Event on 2013-12-10 11:30:00

Behind the Iveson victory: Tips on developing a winning campaign strategy

Tuesday, December 10, 2013 | 11:30 a.m. to 1 p.m.
Characters Restaurant | 10257-105 Street

Successful political campaigns contain a strategic mix of elements, but understanding where the balance lies is a challenge communicators and political strategists face. During this one-hour presentation, campaign manager Chris Henderson will reveal the key strategies and tactics that led Don Iveson to victory in one of the most successful political campaigns in Alberta history.  

From traditional lawn signs and knocking on doors to social media and mobile apps, Henderson’s approach built on a strong message and an understanding of the most influential demographic groups in the city. And while there is no one exact formula for a successful campaign, Henderson will share tips to help you develop a strategy for your campaign that effectively connects with audiences and sees results.

11:30 am – 12:00 pm: Registration/Networking
12:00 – 12:35 pm: PD session /Lunch
12:35- 12:55 pm: Q&A
12:55 -1:00 pm: Wrap up

About the presenter:
Chris Henderson joined Calder Bateman as a Consultant in Public Relations in January 2011, following eight years with the University of Alberta Students’ Union, where he was directly involved with a broad range of policy issues. Chris has advised on a number of campaigns and efforts throughout the province and the 2013 mayoral election marks his third run as political campaign manager—all with longtime friend Don Iveson.

With experience as a strategic planner, campaign manager and writer across all orders of government, Chris has developed his public relations skills through a variety of campaigns, legislation and public policy initiatives. The focus of his practice at Calder Bateman is on community engagement, institutional communication, strategic planning and communications, message development, government relations and social media.

at Character’s Restaurant
10257 105 St NW
Edmonton, Canada

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