Best Practices in Running Your Communications Consulting Business

Best Practices in Running Your Communications Consulting Business
Event on 2014-07-22 18:00:00

If you run your own consulting business, or are thinking of making the leap, you won’t want to miss the next IABC New Jersey professional development program, July 22, at Fairleigh Dickinson University in Madison.

The program will feature a panel discussion with four seasoned professionals who run their own consulting business of varying size and focus. Their expertise runs the gamut from public relations and employee communications to branding and marketing. 

The panelists are (see bios below): 

They will discuss best practices they’ve learned over the years, from how to get started, what works, what doesn’t, and even some of the less obvious—but essential—aspects of running your own shop. 

Regardless of how long you’ve been self-employed as a consultant, there’s always more to learn from your peers. If you’re employed but been pondering the leap, here’s your chance to hear from, and question, professionals who’ve been there.  

For those between jobs, this program is not only free but might be an opportunity to explore an option that could help you through a rough patch or potentially take your career in a whole new—and rewarding—direction. 

The latter half of the 90-minute program will be devoted to Q&A. Thirty minutes for networking will precede the program. Refreshments will be provided.

(At the Security Booth on entering the campus, ask the guard for directions to the Orangerie room in the Library, and parking.)

Panelist Bios 

Barbara Zelasko,Communications and Marketing Consultant, 

Founder of Barbara Zelasko Communications Management, Barbara has built several internal departments and counseled business leaders on strategic direction and best practices. She has directed ongoing integrated corporate communications, public relations, and marketing communications for multiple Fortune 100 and smaller companies. A graduate of Fairleigh Dickinson University, she is a former member of the Board of Directors of IABC New Jersey and a former committee chair of PRSA NJ. 

Chris Faust, Founder and CEO, Fastlane 

Chris is an entrepreneur, organizer, promoter, change agent and communications strategist. He is a proven thought leader in brand building, reputation management, crisis communications, content marketing, creative positioning and demand generation. He started and sold a previous MarCom agency. He’s also the Co-Founder of the Centurions, past president of IABC NJ and past board member of MENG. He’s currently the Founder & CEO of Fastlane, a strategic communications + engagement firm in NYC. 

Jeanine Moss, Founder, Turning Point Solutions 

Jeanine owns Turning Point Solutions, a marketing/communications firm that provides strategy, branding and content marketing services to clients such as Booz Allen Hamilton, Seton Hall University, Financial Women’s Association, and more in the private, non-profit and public sectors.

From her first business as a snake charmer to publishing the first newsletter for women business travelers and creating the “Fun Pass” for New York City, Jeanine has let her entrepreneurial spirit be her guide. 

 Steve E. Goodman, General Manager, the SPI Group 

For more than 25 years, Steve has been developing and implementing corporate communications and marketing programs for many of the nation's largest and most successful organizations. As general manager of the SPI Group, he has focused on developing strategic programs that integrate technology into business communications programs and help clients effectively deliver their messages to their internal and external audiences. 

Prior to founding The SPI Group in 1997, Steve was senior partner and general manager of the Public Relations division for Poppe Tyson. Before Poppe Tyson, Steve began his career at Ogilvy Adams & Rinehart, where he specialized in business media relations, marketing communications and financial public relations. 

Steve is a member of Phi Beta Kappa and an honors graduate of Wesleyan University. He was named IABC-New Jersey Communicator of the Year for 2007 and currently serves on the IABC New Jersey Board of Directors. 

Event hosted by:    

at Fairleigh Dickinson University, Campus Library, Orangerie Room
285 Madison Avenue
Madison, United States

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