San Francisco, CA (PRWEB) December 10, 2013
The JM Internet Group (http://www.jm-seo.org), a leader in providing Social Media training online, proudly announces the availability of its 2014 edition of the Social Media Toolbook. The new toolbook will be publicly announced at a free Webinar occurring on December 13, 2013. All small business marketers and owners who are interested in social media marketing are urged to attend.
“2013 has been a banner year for social media tools”, said Jason McDonald, Senior SEO Director at the JM Internet Group. “Our new, 2014, social media toolbook compiles the latest and greatest free social media tools for Facebook, Twitter, LinkedIn, Google+, YouTube and more!”
For more information on the toolbook, go to http://www.jm-seo.org/books/smm-toolbook.html. As a leader in social media marketing online, the JM Internet Group not only compiles social media tools but also teaches classes in social media marketing. To register for the free social media webinar, please visit the JM Internet Group home page and click on the link for ‘Free Social Media Webinar.’
Social Media Marketing – Class Syllabus
The social media marketing class is taught in three parts. Part I focuses on the ‘big picture’ as well as Facebook, Google+, and LinkedIn. Part II focuses on local search and review marketing. Part III focuses on YouTube, Twitter, and creating a successful small business social media plan.
Social Media Marketing: What is Social Media? How does Web 1.0 differ from Web 2.0, and where are the marketing opportunities? Your Social Media Marketing (SMM) Plan
Social Media – My Friends: Facebook, Linkedin, Google+ Marketing. How to listen, engage, and deploy an effective social media strategy.
Local Search and Reviews Marketing: Google Places, Yelp, and Amazon.com Reviews – getting listed, engaging your customers via reviews, being high on the search list.
Twitter Marketing: What Twitter is, how to Tweet effectively!
YouTube Marketing: leveraging Youtube’s special relationship with Google as part of your SEO strategy as well as your social media strategy.
Your Social Media Marketing Plan: creating an organized plan defining your social media goals, the opportunities posed by the most relevant media, a step-by-step to do list, and finally a participation and monitoring strategy.
Why Social Media Marketing Matters for Small Business
Social media marketing is the next big thing for small business, but it’s not just about lead generation – it’s about relationship building. SMM is the knowledge and skill to gain Twitter followers, and then use Twitter marketing to get them to buy. SMM is the knowledge to set up a Facebook fan, get Facebook fans, and then build relationships and start conversations about your brand and products on Facebook. And SMM is all about leveraging free social media tools to monitor your online reputation and build buzz.
As part of the JM Internet Group’s trainings in online Social Media Marketing, the website hosts a free ‘on demand’ webinar on the top ten free tools for SEO. In addition, all students who sign up for the paid social media marketing trainings get a copy of the company’s ‘Social Media Toolbook’ – tips and pointers to over 100 free social media tools online.
About JM Internet Group
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer.
JM Internet Group, Media Relations