Between the Sheets: Getting to Know Sexualized Marketing Better

Between the Sheets: Getting to Know Sexualized Marketing Better
There is no doubt that "sex sells" is one of the most familiar phrases in marketing. With major brands benefitting from using sex appeal in their marketing campaigns for decades now, risque imagery that was once considered to be taboo or pornographic …
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How Caroline Tsay transformed HP Software's online channel
“When I first joined HP, I thought, we'll rely on the product marketers and sales reps within the five software business units,” says Tsay, referring to the five areas to which she serves as a business partner. However, she soon found out that the …
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Flipkart acquires mobile marketing firm Appiterate
NEW DELHI: Online marketplace Flipkart today said it has acquired mobile marketing start-up Appiterate as the eCommerce firm looks to strengthen its mobile platform. The financial details of the deal were not disclosed. In line with its 'Mobile First …
Read more on Economic Times

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