Beyond SEO/SEM: The Customer’s Journey Through the Funnel
Event on 2013-05-07 18:00:00
Topic: How to Target Customer Value Through the Conversion Funnel
The AMA Boston Connector Series is here again! This is a unique networking and learning event that is highly interactive and engaging, guaranteed.
Here's how it works: a key expert will provide a brief overview of the topic at hand – SEO/SEM and customer value through the conversion funnel. Attendees will then gather into various discussion groups to answer two questions. Survey results to the questions posed will then be shared in real-time at the event.
About the Topic: When E. S. Elmo Lewis, an American advertising advocate, developed a model that mapped a theoretical customer journey through a funnel, marketers have been debating strategies and tactics to move customers/prospects along ever since.
The top half of the funnel represents awareness and interest and the bottom half represents the customer’s action (i.e., the purchase). While it’s important to gather data to gain customer insights and effectively target brand exposure, it’s just as critical to understand the customer experience once he or she has made a purchase.
Where's your focus within the marketing funnel?
Join us for a very engaging discussion where lots of networking and learning are going to happen! Learn from fellow attendees, share your ideas, and discuss key trends in SEO/SEM that is driving customer value through the funnel. And understand how this is changing the way marketers connect with customers to drive revenue.
Dave is a popular panelist, presenter, accomplished designer and management consultant specializing in digital media. He leads the digital strategy practice at ISITE Design where he advises brands on how to evolve their organizations and operations to win through remarkable customer experiences. Before agency life he built digital teams at Thomson Reuters, the Christian Science Monitor and Sokolove Law.
Date: Tuesday, May 7, 2013
Location: Microsoft NERD Center, One Memorial Dr, 11th Floor, Cambridge
Registration/Networking: 6:00 p.m. – 6:30 p.m.
Connect: 6:30 p.m. – 8:00 p.m.
Results: 8:00 p.m. – 8:30 p.m.
Networking: 8:30 p.m. – 9:00 p.m.
Refreshments: Complimentary appetizers with cash bar
Microsoft NERD Building, 1 Memorial Dr., Cambridge
One Broadway Parking, 1 Broadway, Cambridge
Kendall Square Parking, 350 Kendall St., Cambridge
MBTA: Red Line – Kendall/MIT Station
Please note that ticket purchase is non-refundable.
This is a networking event. Please refrain from imposing unsolicited sales activities on fellow AMA members.
at MIT Tang Center – E51-145
70 Memorial Drive
Cambridge, United States