Big business still struggling with social media, says TCS

Big business still struggling with social media, says TCS
“Despite ready availability of digitized consumer-to-consumer interactions in social media, its use by companies is today largely limited to being a mechanism for B2C marketing,” said Satya Ramaswamy, global head digital enterprise at TCS. “Breaking …
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Content Marketing Trends 2013: Video Popular, Blogs Valued, Social
Only 25% of respondents indicate they are measuring the results of their social media content marketing programs down to the level of individual pieces of content. Most respondents measure social media performance using platform-specific metrics, such …
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