San Francisco, California (PRWEB) March 02, 2013
Business speaker Patrick Schwerdtfeger introduced a new Big Data keynote speaking program today for companies and associations holding conferences about the future of Information Technology. The keynote program discusses the evolution from (1) data accumulation to (2) data analytics and finally to (3) data algorithms where the final step allows businesses to deliver value-added services and monetize their data.
Big Data refers to the massive accumulation of data from stock markets, weather satellites, social media, medical records, eGovernment initiatives, business intelligence dashboards and infrastructure monitoring platforms. Many organizations are accumulating massive quantities of data but few have any idea what to do with it, and engineers with expertise in data analytics are in huge demand as a result.
IT departments have historically been a support function for most businesses, explains Schwerdtfeger, but the opportunity with Big Data is bringing them into the top-level strategic circles. With effective analytics and algorithms, the data can identify opportunities for new products, new services and new profits.
Corporate meeting and event planners can learn more about Patricks Big Data keynote program on his website and are encouraged to contact him to check availability and receive scheduling details.
About Patrick Schwerdtfeger
Patrick Schwerdtfeger (@schwerdtfeger on Twitter) is a keynote speaker who has headlined events for Bloomberg TV, Bank of America, Comcast Cable, Research in Motion (BlackBerry), Time Warner Cable and United Healthcare among others, as well as dozens of conferences and conventions around the world. His programs focus on business trends, small business marketing and the social media revolution.
Patrick is the author of Marketing Shortcuts for the Self-Employed (2011, Wiley) as well as Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.