New York, New York (PRWEB) July 25, 2013
While Google may be the most-used and most ubiquitous search engine in the world, Bing is increasingly standing out for its technological innovations and expanding functionalityeven winning the attention of search engine experts like Rich Gorman. In a new statement to the press, Gorman highlights a recent Brafton article, regarding Bings most recent breakthrough. Gorman has also commented on how Bing stacks up in todays search engine environment.
Brafton reports that Bing has rolled out an expanded version of its Autosuggest algorithm, as part of its ongoing mission to provide users with a better search experience. Earlier this year, the article notes, Bing unveiled its People Autosuggest tool, to help searchers identify the correct individuals online. Now, Bing has added to that initial function with an even broader set of autocomplete capabilitiespossibly in an attempt to snatch search market share away from Google.
In many ways, Rich Gorman says, this is par for the course. Google has always been the flashier of the two, and the one with the better branding, but Bing has slowly developed a name for itself on the basis of its R&D investment, its innovation, the online marketing pioneer states. We saw it when Bing rolled out its social sidebar tool, and now we see it in this commitment to improving autocomplete results.
Innovative or not, Bing lags behind Google in terms of search volume, according to the most recent comScore data. Last month, the search engine handled 17.9 percent of total desktop queries for the month, up from 17.4 percent in June, Brafton reports. These gains, however, appear to come at the expense of Yahoo. Coming in third place, Yahoo fielded 0.5 percent fewer searches in June than May, the same amount Bing gained during the time period.
The article hypothesizes that the new autocomplete tools may represent an attempt to capitalize on that momentum.
Certainly, the way to increase search engine market share seems to be providing users with the desired information, as quickly and as hassle-free as possible, opines Rich Gorman. When Google rolled out its Knowledge Graph feature, its popularity surgedand now, it seems as though Bing is making a similar play.
To offer an example of how the new system works, Bing used the example of a search for pitbull. The new algorithms will offer users the chance to select from the dog breed and the performer, and then to see the pertinent search results.
If Bings Autosuggest feature proves to be as effective as Googles technology, marketers may see more traffic coming from the Microsoft-owned search engine and need to refocus their internet marketing strategies, Brafton suggests.
Autocomplete search suggestions are a critical part of how users conduct their queries, Rich Gorman concludes. As such, this may indeed be a viable way for Bing to assert itself as a legitimate player in todays search industry.
Rich Gorman is a search engine enthusiast and a direct response marketing pioneer.
An online marketing authority and successful business leader, Rich Gorman is regarded by many as a thought leader in the field of direct response. Indeed, as a preeminent name in direct response marketing, Gorman has given away countless millions of dollars in trade secrets and insider tips. Today, Gorman is regarded as an in-demand technology pundit and commentator, frequently offering his thoughts on search technology, online commerce, reputation management, and more.