Bing's new Quality Impact tool calculates landing pages' effect on PPC

Bing's new Quality Impact tool calculates landing pages' effect on PPC
by Brafton Editorial. Bing unveils its Quality Impact feature, which helps marketers identify hiccups in landing page content. Marketers embrace features that tell them, upfront, how well their content marketing efforts are doing compared to their …
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Hello Bing Ads, hello better PPC?
Goodbye Microsoft adCenter, with your vaguely depressing name – everybody say a big, loud, brand-rejuvenating hello to Bing Ads! Cue fireworks! Streamers! Tears of the emotionally overwhelmed! Canapés! Yes, if you run campaigns with Microsoft, you'll …
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Lakestar McCann Takes Best Use of Search Honour at Key Industry Awards
Lakestar has looked to secure sustained, long-term growth for Warner Leisure by helping the adult-only breaks specialist build a robust online presence and maximise digital marketing opportunities via search engine optimisation, pay-per-click (PPC …
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