BirdEye Enables Enterprise CMOs to Have a Finger on the Pulse of Competitors Customers

Palm Springs, CA (PRWEB) February 18, 2015

BirdEye, a leader in Enterprise Reputation Management, announced today at eTail West in Palm Springs the general availability of Competitor Analytics as part of its comprehensive enterprise platform. Competitor Analytics provides enterprises with competitive benchmarking reports and tools to help fine-tune their brand, products and services.

In January 2015, BirdEye launched Enterprise Analytics that enabled enterprises to use BirdEyes proprietary natural language processing and machine learning to mine customer feedback for 1000s of locations and products from hundreds of review sites. Competitor Analytics takes this a step further. Enterprises CMOs can now track competitors customer feedback. Data is rendered in both at-a-glance competitive ranking reports and deep-dive competitive insights. With these reports, businesses can quickly gauge where they stand vis-

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