Bite-sized Learning. To pay or not to pay: pay-per-click v organic marketing

Bite-sized Learning. To pay or not to pay: pay-per-click v organic marketing
Event on 2016-07-26 09:30:00
Bite-sized LearningTo pay or not to pay: pay-per-click v organic marketing Every business needs to market itself online. How do you do it? Organic search, or pay-per-click? This workshop will demystify search engine marketing and help you find the best route for your business. Where? The Nightingale Room, 29-30 Surrey Street, Brighton, BN1 3PA When? Tuesday 26 July, 09:30 – 11:30 Who For? SMEs and start-ups who want to market their businesses better online.   Who By? Izzy Crouch, IZC Marketing. Izzy is a Brighton-based digital marketing consultant who works with SMEs and start-ups across all sectors to ensure a good ROI on digital marketing activities. Specialising in SEO, PPC and social media, Izzy has 10 years’ experience in digital marketing. If your customers can’t find you on search engines, there’s a good chance they’ll never find you at all. But how do you make sure it’s your site they land on, not your competitors’? There are two ways: organic search (SEO) and pay-per-click advertising (PPC). Each has its own benefits and drawbacks, and these are different for different businesses. In this workshop, you’ll learn more about both SEO and PPC, how they can aid each other, and how to decide which is best for you. You’ll gain understanding of the time and costs involved in both methods, and what you can expect from a PPC or SEO campaign. You’ll look at how to initiate a campaign: do you DIY, or use an agency? There will be practical examples given of how you and other attendees could start their own search marketing campaign. Want to start your first search marketing campaign? Book your place now.  Copy by: Cuninghame Copywriting   With thanks to our event sponsor: We can provide a broad variety of services to business such as placements and internships to support your talent and recruitment needs, assist you to apply for innovation project funding, and work with you to deliver strategic projects and provide specialist and technical training for business. For information about training and development at the University of Brighton, please contact traininganddevelopment@brighton.ac.uk or 01273643577 Thank you to our event partner:

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