Bizarre "firsts" in marketing

Bizarre "firsts" in marketing
Last year, New Zealand creative agency Shine and Beck's beer commissioned U.K. conductive ink startup Novalia to enable interactivity in its posters for New Zealand Music Month. The playable posters reinvented print marketing by enabling interaction …
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10 reasons email marketing beats social media
Every social media site has a different formula to decide what posts appear on personal news feeds. Sometimes it feels like we have to cheat the system to get our posts shown at all. The great thing about email marketing is that there are no formulas …

SCORE: Print marketing delivers good value
Answer: Before you decide what venues to use for your marketing, it's important to understand the demographics of your target market. Are you selling to young people on the go? What about parents juggling work and family? Is your market an older group, …
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