Blast From the Past: Nostalgia Becomes a Marketing Strategy

Blast From the Past: Nostalgia Becomes a Marketing Strategy
based marketing consulting firm, and co-author of Marketing to Millennials. “They influence people older than them, process lots of information from lots of sources, and … today they account for 21 to 25 percent of consumer discretionary purchases …
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Mobile Will Revive and Redefine Content Marketing
Indeed, the real challenge for mobile marketers is not only to provide something compelling to view, but also to engage and re-engage with established audiences—79 percent of whom have their smartphones with them a whopping 22 hours per day—and …
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Sponsored post: Big Data and Intuition: The Future of Marketing
On the other hand, a McKinsey study found that companies who put data at the center of marketing and sales decisions improve marketing ROI by 15% – 20%. Data-driven personalization, in particular, can lift sales 10% or more. For example, Bank of …
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