Blizzard University – VRMA 2014

Blizzard University – VRMA 2014
Event on 2014-10-26 09:00:00

INTERACTING AT A DEEPER LEVEL
FOR GREATER RESULTS ONLINE

Kick-off VRMA in style by joining Blizzard Internet Marketing for a hands-on and informative workshop prior to the conference. Designed specifically for marketing professionals within the vacation rental industry, learn the latest tactics, practical applications and new developments in the online world.  We will teach you the strategies we use to achieve winning results.

Topics at the Integrated Content Marketing workshop include:

•    SEO Best-Practices: What makes your site rank well to get the best traffic
•    Conversion Optimization – Assumptions, tests, conversions. Free tools for Easy ROI
•    Website Analysis – Tools and visibility online
•    Changes to make for Mobile Phones and Tablets
•    Using Reviews and Video to enhance your brand and engage customers
•    Local Search: Google+ | Google+ for Business | Google Places
•    Email Marketing
•    Pay-per-Click Strategies
•    Social Media
•    Google Analytics dashboards and reports

Morning Session

9:00 – 12:30 pm

Lunch Break

Afternoon Session

1:30 – 5:00 pm

Bring your laptop, logins (Google Analytics at a minimum) and lots of questions!
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at Sheraton San Diego Hotel & Marina
1380 Harbor Island Drive
San Diego, United States

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