Blog training: a one day crash course (in Sydney)
Event on 2015-11-27 09:30:00
How to start a free blog and make it successful (Blogging 101) This is an intensive one day course where you’ll learn blogging essentials: – how blogs work – the elements that will make your blog successful – what to blog about (that people will want to read) – how to get ideas for blog posts – how to plan your posts – the different types of blogs (it’s not just about writing) – how to find readers and build community – how to use social media to promote your content – how to get your blog posts up in google searches – how to use your stats to show what’s working and what’s not – how to deal with comments (and problem commenters) – an intro to how bloggers earn a living from their blog – an intro to the most popular blogging software and how to use it* Yes, it’s a packed day! By the end you’ll have a good understanding of what you need to do to carve out your own niche on the net. How we teach Class sizes are small so you’ll be able to talk directly to your instructor and get one on one instruction during the day. The day includes practical tips, useful exercises, and world leading examples. We also provide access to videos and guides to help you keep learning long after the course is over. * The technical stuff Whilst the course is mainly about how to succeed, we also provide an introduction to the most popular free blogging software – WordPress. No technical knowledge is needed for this course (or to start a blog.) If you’re comfortable surfing the internet and writing a Word document you’ll be ready. Who this course is for You could be either starting your blog or wanting take your existing blog to the next level. Typically it’s people : – with a project or passion they want to further – who want to publish their writing, ideas or photos – who want to promote their business Why blog? Blogging can help you: – get content up in google searches – build credibility in your chosen field – start your own website for free (In the course we show examples and explain how this works.) Think you’re not a great writer? Being able to write helps with blogs, but you don’t have to be a brilliant writer. Some successful blogs use photos, videos or audio rather than lots of words. On the day we’ll show you some good examples. Who's teaching the course? Phil Stubbs has been blogging since 2007 and began teaching blogging at University in 2009. The podcast from his blog has reached number 4 in the ‘News & Politics’ section of the itunes store. Phil is lead trainer and Director of the Media School. His experience is a mix of working in leading ad agencies, teaching marketing communication at university, and running social media projects. All up 10 years in the media industry, 10 years teaching and the last 5 years in new media. He's worked on a large hotel chain and packaged goods, to small businesses, charities, creative projects and social change campaigns. (With everything from large to zero marketing budgets.) Talk with your course instructor You can talk to the trainer for this class Phil Stubbs on 0403 517242 or via email phil(at)mediaschool.com.au. Can't make the current course date? We can let you know when the next course is on by email. Simply subscribe to our mailing list on our website www.mediaschool.com.au. (We keep our messages to a minimum and you can unsubscribe any time.) You're also welcome to Like our Media School Facebook page for updates about courses and occasional tips on how to use social media for marketing your business. Interested in social media and internet marketing training? As well as blogging, we offer courses on: social media marketing, search engine optimisation, personal branding, Facebook, Twitter, LinkedIn and YouTube. View other social media marketing courses offered by Media School in Sydney. How to secure your place on the course The simplest way to secure a spot is to book and pay here on Eventbrite. Unfortunately we we can't accept a booking without full payment of fees. Our terms and conditions for cancellations are below*. Try us! We're confident you'll get a lot out of this course. We've been working in business, education and the media for over 20 years. We genuinely care about helping people and seeing their projects and their businesses succeed. Look forward to seeing you in class! Phil Stubbs, Director, Media School. * What happens if you need to cancel your booking: If you do book and then can't make it, we usually allow you to transfer your booking to a later date – if you let us know by email 48 hours prior to the event. You can transfer the money you've paid to a later offering of the same course or toward another course offered by us. (Though these need to be within 12 months of your original course date.) There's an administration fee of 10% of the course price for each transfer. Note that we usually don't allow you to defer courses twice. If you want to cancel the booking completely, we will issue a refund if you let us know in writing (by email) 5 business days before the event. There is however a cancellation fee of 20% of the course price (which will be deducted from the refund.) Refunds will not be issued if you notify us within 5 days of the course. (Best to transfer your money to the next course in this case.) If you don't show up for a course, unfortunately we can't issue a transfer or refund at all. Another person may take your place on the course you've booked if you can't attend. Please let us know by email prior to the course in this case.
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