Blogging and Content Marketing for Business – a workshop with Keren Lerner
Event on 2015-01-15 13:00:00
Learn how your WordPress blog can help you market your business, raise your profile, and how to do it properly.
Many people struggle with the topic ideas, the time management, and the formatting/image sourcing and technical aspects of blogging. If this is your issue too – then you are missing out on this amazing way to market your business, in a smart and subtle way.
Content Marketing – it's an all encompassing thing and the new way to market. It fits alongside social media and attracts interest, people and business to your company.
Keren at Top Left Design will lead an interactive seminar covering:
- How Blogging transforms business
- Blogging do's and don'ts
- Different types of blog posts
- Headline Writing
- Planning your content
- Avoid the pitfalls of blogging
- How to fit blogging into your busy working life
- How and where to find images for your blog
- Resizing images
- Embedding Video and other mixed media
- How blogs can integrate with other social media
- Q+A session
- Takeaway notes
Join us for an information packed interactive session at our offices in Soho. We're big fans of blogging and champions of Content Marketing – it helps us share our stories and advice, and we have seen how it has helped our clients raise awareness, open doors, deepen relationships, and build an online profile to be proud of.
We want to share with you the things we have learned.
The seminar will be led by Keren Lerner, director at Top Left Design. See some testimonials below!
What others say about learning from Keren and the Top Left Design team
TLD's blogging seminar is a great platform to launch into the blogosphere! Keren and her team took into consideration the scatter of experience among the attendees and catered to their specific needs. The session covered everything from Do’s and Don’ts, types of blogs, the intricacies of time management and etiquette of the platform as a whole. It is relatively easy for anyone to start blogging but very difficult to do it effectively with optimal impact… and this is where TLD seminars excel. Keren has a wealth knowledge when it comes to social tech-networking and not only will she help you transform your business endeavours into an online tool but is a great personality, a hub, that is constantly creating connections between people and developing positive relationships. Conducted in a very relaxed environment with sofas, coffee, cupcakes and banter… the training sessions and seminars at TLD are highly recommended for those wanting to take their first right step into blogging! The cupcakes are awesome and lunch made me very happy.
Darrin des Vignes
Keren Lerner, TLD’s Director and our host, initiated us into the joys and pitfalls of the blogosphere, delivering a deceptively detailed amount of information in a relaxed and accessible way. The fifteen attendees each represented very different businesses – from a freelance movie producer to an interior designer – and required answers specific to them, but Keren ensured we were with her each step of the way, giving us a clear understanding if blogging was right for us and, if it was, how to start blogging for fun and profit.
As a writer, I was looking for ideas on how to make better use of blogging for my business. The Top Left Design seminar was excellent. Keren is a charming host and a fluent and accomplished presenter with a relaxed style all of her own. She explained the ‘who’ and ‘why’ as well as the ‘how’ of blogging and I especially liked how she encouraged participation without interrupting the flow of information. We all had an interesting and enjoyable time – even the food was well thought out. Highly recommended.
I had the privilege of having an hour's chat with Keren from Top Left Design, during which I learned about so many things I could do to improve my web presence and therefore increase client enquiries. Keren told me about a number of resources which are easy (and free!) to use, as well as suggesting ways I could tweak my existing site to make it more attractive to potential clients. I had expected to come away from the conversation with a list of expensive services they could perform but it couldn’t have been further from the truth! Instead, I came away feeling inspired, empowered and excited about making my mark on the internet. And yes, I’ll definitely be coming back to Keren for her expertise when I need help along the way. Thanks so much, Top Left Design!"
Working with TLD on my recent blog site was a pleasure! I worked with Michael Hobson following an initial brief with Keren. Michael was – and is – great to work with. He’s creative, very quick to respond and to understand, kept me on the point and also very patient and good fun! He came up with ideas, suggestions, feedback and is genuinely interested in what you are trying to achieve and helping you get that.We continue to work together and he is both professional and fun to work with, a great combination.”
Keren delivered her presentation to a mixed audience, ranging from technophobes to web designers; it is my opinion that she held all present equally enthralled by the clear and informative content of her talk and by her honest approach to sharing her companies guidelines to impactful web sites. If you have the opportunity to attend one of her seminars. Grab the chance, you will not be disappointed!"
"Great presentation Keren! Very informative, useful and understandable. I took a lot of notes! I am very impressed with all your work and the numerous websites which you showed. I'm so impressed with you that I will be putting my web design business your way! I will also confidently refer friends and clients to you. Now that's the BIGGEST commendation I can give you! I trust you. I think everyone else in the room feels the same way now too. You converted the audience into raving fans
Very Happy Phil
"How refreshing it was to attend a seminar with a potentially technical and complex subject matter, and to be presented with a straightforward user friendly approach which even the worst technophobe could have understood. Highly informative and effortlessly delivered"
at Westminster Business School
35 Marylebone Road
Camden Town, United Kingdom