Blogging & Blog Copywriting Workshop, Southampton

Blogging & Blog Copywriting Workshop, Southampton
Event on 2013-10-17 09:00:00

Be a Better Blogger

Blogging is an essential element of content marketing.  It establishes your reputation as an expert in your chosen field, and well-written blogs will also boost your SEO.

But all too many people shy away from blogging because they don’t know what to blog about, or how to write effective and compelling articles.

This practical hands-on copywriting Masterclass will unravel the mysteries of blogging with a combination of easy-to-understand training and practical exercises.  

And remember, when you attend a CTL Copywriting Masterclass, you’ll receive a comprehensive notes pack to take away with you.

What's included

  • All course materials
  • Take-home course notes pack
  • Refreshments

Masterclass content

  • What’s this blogging lark all about?
  • Benefits of blogging
  • Golden rules of blogging
  • What NOT to blog about
  • Easy ways to identify blog topics
  • What are keywords & how to use them to optimise your blog
  • Benefits of a blog linking strategy
  • Writing effective blog titles
  • Writing your blog using the inverted pyramid style of writing
  • Effective copywriting hints and tips 
  • How to market your blog

at The Ellington Lodge Hotel
Stoneham Ln
Eastleigh, United Kingdom

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