Blogging Course London
Event on 2015-08-25 10:30:00
Face-to-Face Blogging Course London – Full-Day 10.30am – 4.30pm It’s no secret blogging has been proven to increase online traffic and leads for businesses nationwide. Did you know that Bloggers get on average 44% more traffic? In fact, research has shown that B2B marketers that use blogging as a strategy receive 67% more leads than those marketers who don’t. Overview Blogging for business is not just about writing and posting articles it’s so much more – Blogging offers huge potential in terms of increasing a businesses online visibility in search engines through SEO (search engine optimisation) because think of blogging as buying a house on the internet each time you post – So the more houses you own the larger your portfolio! With this in mind so many people are unsure how to structure a blog so that their post will appear for their keywords or even how to research and come up with a list of keyword phrases. Course aim: This blogging course offers practical guide to getting the most from blogging for business using the latest techniques, tools and best practice with the aim of dramatically increasing lead generation through using proven strategies and ultimately increase your business profits. Course level: This course is designed for those wishing to Blog to develop their business and requires no technical or prior experience so is suitable for all levels of expertise. Who should attend? The course will suit anyone who is involved in marketing or writing for the web, either in-house or agency side. It is ideal to enhance knowledge of developing a blogging strategy and running content marketing campaigns to enhance online visibility and lead generation. This is one of our masterclass courses so we aim to ensure all delegates have the ability to plan, implement and manage a blog as well as create a full blogging strategy of any complexity after the course. key objectives; Learn techniques and tools to design and create effective blogs and posts Learn practical and proven strategies to generate leads & ultimately increase business profits Have the ability to monitor your blog’s performance and use metrics to increase campaign results In this course we will provide a masterclass on Blogging covering every aspect from; How your business can benefit from Blogging Choosing the best Blogging software Creating and publishing engaging and shareable content The anatomy of a perfect Blog post Getting your Blog noticed by search engines – Writing for the Web Getting readers to your Blog and where to share it Building your subscriber base for your Blog Reaching influencers and building relations with other Bloggers Using you Blog to generate traffic and leads for your business Monitoring your Blog’s performance and ROI for your business Tools for Bloggers Where is the course venue? London – 150 Minories, London EC3N 1LS Accreditation for CPD hours This email marketing course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card. What’s included? Includes refreshments, lunch, all course materials and unlimited post course support. Course Trainer Dawn McGruer FRSA This training course will be hosted by Dawn McGruer FRSA. Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 15 years experience in the digital marketing arena. She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing. She has trained 1000’s or organisations including some of the world’s largest Global brands across most industries. Dawn has also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754. This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners. Please bring laptops as the course is interactive.
at Business Consort Offices London
London, United Kingdom