Blogging for Business

Blogging for Business
Event on 2014-09-29 13:30:00

Blogging for Business

This practical session will show you how to set up a blog for your organisation.  Understand how to build your free blog using Blogger, how to build interesting and engaging content, and basic blogging etiquette.

Ideal for individuals or organisations looking for ways to showcase their business expertise through marketing.  


You will need a gmail email address to set up blogger, so bring your log in details if you already have an account.


Benefits to Your Company

You will discover how Blogging can be used to showcase your business expertise and support your SEO strategy. Having been given practical guidance using Google’s ‘Blogger’ platform you will have a blog template set up ready to publish ongoing content.


Course Content

The course will cover:

  •  Why blog for business?
  • What am I blogging about?
  • Setting up Google Alerts to support content creation
  • Introducing Blogger – setting up a free blogging platform
  • Adding backlinks to blog content to improve SEO
  • Understanding guest blogging and picking up opportunities
  • Posting blogs
  • Linking blogs to social media updates via networked blogs


Learning Outcomes

Following this course you will understand the pupose of blogs for business promotion. You will have a free blog set up and will understand how to build engaging content to support your SEO and marketing strategy.

Book online via eventbrite! Please indicate when booking if you would like us to reserve you a PC or if you are bringing your own laptop (choose the appropriate ticket)

For more info

Contact or 0151 706 8111 

at The Women’s Organisation
54 St James Street
Liverpool, United Kingdom

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