Blogging for the Industrial B2B

Blogging for the Industrial B2B
Event on 2015-04-15 07:30:00


Even slow moving industrial manufacturers are moving faster to develop their social business strategy. One proven way to set the stage for social success, awareness and thought leadership is to blog. Parker Hannifan's Global eBusiness Social Media Manager, Wendy Soucie, will talk about how they have successfully launched their blog in North America and around the world. She will present how it aligns around the firm’s technology expertise, and how Parker goes to market. She will share lessons learned for selecting a global enterprise blogging platform, building a virtual team, coaching subject matter experts on how to be savvy content creators, and keeping up the momentum across more than 150 divisions and 50 countries.

Wendy is also a Co-Founder of Social Media Breakfast Madison, certified social business strategist, and national speaker. She has a broad range of business experience and roles in engineering, sales, marketing and channel management. She has lived on both sides of the distributor fence. She enjoys helping integrate social across an organization – from product development to engineering, marketing to customer service/support, human resource management to recruiting, and sales to public relations. 

If you claim a ticket and plans change, please go to and cancel your reservation at least three days prior to the event. 


at Madison Turners Hall
3001 S. Stoughton Rd.
Madison, United States

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