Bop Design Announces Small Business New Years Resolution: Design a More Inviting Website

San Diego, CA (PRWEB) December 31, 2012

According to Bop Design, a San Diego web design agency, the New Year is a good time for business owners to find out if their websites encourage visitors to leave.

No business would intentionally ask customers to leave, says Jeremy Durant, Business Principal at Bop Design. But companies often act in ways that inadvertently or unintentionally drive customers away both online and offline. We recommend that all small businesses make a New Years resolution to review their websites and make improvements that invite visitors to stay rather than encouraging them to leave.

What can cause customers to leave a business? Long-winded marketing materials that inundate prospects with unwanted information. Automated phone prompt systems that anger and frustrate customers. Poorly trained customer service reps who cant solve problems in a timely manner. Difficult or non-existent refund policies. These unthinking actions and policies send a subtle but powerful message to customers, “We dont care.”

On websites, we dont care messages arent quite so obvious. Yet, they still crop up in many different ways:

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