San Diego, CA (PRWEB) November 05, 2013
For small businesses seeking to convert website visitors to customers, a sites landing page is critically important. According to findings reported in the 2013 MarketingSherpa SEO Marketing Benchmark Survey, The website, with its landing pages, is still the hub of conversion for many marketers.
A landing page is a key element for any small business website, says Jeremy Durant, business principal at Bop Design, a San Diego web design agency. Certainly, it outstrips all other web pages when it comes to capturing and converting potential sales leads. So theres a lot riding on the design of this key page.
Some small businesses mistakenly use their home page as a landing page. Generally speaking, a home page has too much content and too many design elements for this to be a feasible strategy. A web page solely dedicated to lead capture and conversion is far more desirable.
Here are tips for designing a landing page that interests and compels visitors to act.
1. Focus on the basics. Every landing page should have the following: