Boston Search Engine Optimization 101 Workshop

Boston Search Engine Optimization 101 Workshop
Event on 2013-04-18 08:30:00

Search Engine Optimization 101 Workshop

Workshop Description

This fully interactive, working session workshop gives a step by step guide to business owners to optimize their website. Learn from Search Engine Optimization experts with a proven track record in growing website traffic and increasing customer conversions.

Beginning with an informational session on how search engines work and what they look for, and progressing through every aspect of on-page and off-page SEO, workshop attendees will leave with a new knowledge of how to get their website ranking better. In addition, every attendee will leave having completed the first steps of optimizing their websites, with the help of the NewGen Consultants team.

Who's it for?

This full day workshop is for business owners who already have a website but meet one or more of the following criteria:

  • Don't know how much website traffic they're receiving
  • Have little or no traffic
  • Aren't getting targeted, relevant visitors to their website
  • Aren't getting more business as a result of their website
  • Describe their website as an informational tool rather than a sales vehicle

What you'll learn

Attendees of this full day workshop will leave with a knowledge of what Search Engine Optimization is, how search engines work, a step by step guide to optimizing their website, and a strategic plan of how to optimize their website's off-page presence and visibility. Over the course of the day, attendees will use their knowledge to begin putting together their own unique SEO plan for their business, and will work together with other attendees and NewGen staff to refine their strategy.

Workshop outline

The workshop runs from 9am to 5:30pm and includes morning refreshments and lunch.

  • Introduction to SEO
  • On-Page SEO
  • Lunch and Sponsor Presentation
  • Keyword Analysis
  • Off-Page SEO

What you'll leave with

  1. Search Engine Optimization Playbook from NewGen Consultants
  2. Link Building Stategy Guide with over 150 link building techniques
  3. Local listings checklist
  4. Presentation materials
  5. Keyword strategy for your specific business
  6. On-page optimization strategy for your specific business
  7. Voucher for a free one-hour SEO strategy session (a 0 value!)

About the sponsor

The workshop's sponsor is to be announced.

About the instructors

Brian Lofrumento is the Managing Director of NewGen Consultants. With seven years of web and SEO experience, Brian has consulted for a wide array of small, medium, and large businesses, ranging from FOX,, UMass Memorial Healthcare, and countless national and local businesses in the United States. He is also the owner of Premiership Talk, one of the worldwide leaders in fan-driven English Premier League news, with millions of readers from over 200 countries around the globe. 

Kevin Albrecht is the Director of Operations of NewGen Consultants. Kevin has been working in Search Engine Optimization for over a year now, effectively guiding clients and business owners through Google's most recent Panda and Penguin algorithm updates in 2012. With many of his clients' websites ranking on the first page of Google, Kevin brings a wealth of on-page and off-page analytical and strategical skills to the table for clients. 

Refunds and Cancellation Policy

If you need to cancel your ticket, please notify us in writing at no less than 7 days before the workshop for a full refund. Cancellations received less than 7 days prior to the workshop are non-refundable.

You may transfer your ticket to another person by emailing us and providing us with the new attendee's information.

Confirmed and paid attendees who do not attend or cancel after the deadline are liable for the entire fee. In the event the workshop is canceled, all attendees will receive a full refund of their ticket price. In the event of a rescheduling, attendees will have the option to receive a full refund.

at Cambridge, Massachusetts, United States
2 Cambridge Center Broadway and Third Street
Cambridge, United States

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