Brady Corporation Boosts Marketing ROI by 40 Percent with Invoca Call Intelligence

Brady Corporation Boosts Marketing ROI by 40 Percent with Invoca Call Intelligence
"Phone calls are one of our best sources of revenue, but attributing that revenue to the right marketing channel was the challenge," said Ujjwal Bhattarai, senior digital marketing technologist at Brady, which drove more than $ 1 billion in sales in 2014.
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14 Billion Reasons You Must Look At These 5 Underutilized Local Marketing
But when you get to a point where you have a little bit of breathing room and can step back and evaluate your marketing strategy, here are five underutilized marketing strategies that can help refresh and inject some new blood into your plan.
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Fayetteville slashes budget, cuts marketing funds
FAYETTEVILLE — The Fayetteville Town Council slashed funding from several contribution line items Monday, including $ 8,000 from the town's convention and visitors bureau marketing funds for fiscal year 2016. Council had approved most of the line items …
Read more on Bluefield Daily Telegraph

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