Brafton & AMA to host Boston content marketing event Oct. 6
Brafton is teaming up with the American Marketing Association's Boston chapter for a content marketing NERD Challenge – and you're invited! Join us on Oct. 8 to meet fellow Boston marketers, exercise your creative muscle against real-world business …
Read more on Brafton (blog)
How Much Revenue Does Email Drive?
Just under one in four respondents (23%) said that email marketing drove at least 25.1% of their overall revenues. The exact same number of respondents said that 25.1% or more of their overall revenues were attributable to other digital marketing efforts.
Read more on eMarketer
As Twitter Remains Rudderless, More Marketing Execs Will Bail
These issues are making the executives hired to market Twitter to the general populace a little antsy. People in Twitter's marketing department – who now report to Noto – have advocated for a dedicated CMO. Specifically, there is an internal push for a …
Read more on AdExchanger