Brain Science and Web Marketing

Brain Science and Web Marketing
Event on 2015-05-21 11:30:00

 

Brain Science and Web Marketing

Summary: Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. In web design, neuromarketing is used to connect with your visitor’s brains and increase conversion rates by using specific cognitive biases in the design and content of the website. Getting blinded with science. Don’t worry anyone can do it and we’ll show you how!

During this PRO seminar we'll reveal the secrets of marketing masters with specific examples of the relationship between the brain, behavior and marketing on the web. We’ll share the research, the case studies and specific neuromarketing tactics that any website can use to better connect with their customers, including the use of social proof, psychological anchoring and how to tap into cognitive biases in your writing.

What You Will Learn:At the end of this presentation you will be able to:

  •     Effectively use social proof: herds,halos and credibility on your site
  •     Understand the importance of context, contrast and color
  •     Design and write for busy minds

Free Book! All attendees will get a comlimentary copy of Content Chemistry: The Illustrated Handbook for Content Marketing. .A value included in the price of registration.

 
Presenter: Andy Crestodina, Co-Founder/Strategic Director, Orbit Media Studios

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.

As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing. Over the past 15 years, Andy has provided web strategy and advice to more than a thousand businesses.

Andy has written hundreds of articles on content marketing topics for dozens of blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.   @crestodina

Attendees must be 21+ years old to attend. ID will be required at registration.

Refund requests accepted if requested more than 24 hours prior to event.

at New Berlin Ale House
16000 Cleveland Ave
New Berlin, United States

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