Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force

Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force
Event on 2015-04-28 18:00:00


Brand Advocates are your most passionate, loyal, and engaged customers, and your best marketers. They don’t just buy your products – they sell your products for you. Brand Advocates tweet, blog, and Yelp about you. They praise you with 5-star reviews on Amazon and Trip Advisor; they talk you up in social networks, online communities and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically engaging and mobilizing your Advocates to drive recommendations and sales? Join us for our Brand Advocates session and you’ll learn:

  • 3 Ways to engage Advocates
  • 5 Ways to mobilize Advocates to spread positive Word of Mouth and increase sales
  • How to measure ROI from Advocate marketing programs

A custom “brand advocates workshop” will follow the presentation for anyone who wants to stay and engage in an interactive, fast and fun session to see first-hand how it’s done. Light appetizers, wine and soft drinks

WHERE: Hult International Business School, 1355 Sansome Street, San Francisco

WHEN: Tuesday, April 28, 2015, 6:00 to 9:00pm

COST: members, non-members

SPEAKER: Rob Fuggetta, Founder & CEO, Zuberance
  ; @robfuggetta

Rob Fuggetta is a leading authority on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force.” Published by John H. Wiley & Sons, Inc., Brand Advocates shows how forward-thinking companies are leveraging Brand Advocates to build their brands and businesses – and how you can too!

Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that manages and powers Brand Advocate programs for leading brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.

Fuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA), TedX, the Online Marketing Summit, the Marketing Executives Networking Group (MENG), and more. Fuggetta also has published articles about brand advocacy in AdAge, Forbes, iMedia, AMEX Open Forum, McKinsey’s Chief Marketing and Sales Officer Forum, and elsewhere.

A resident of San Carlos, CA,Fuggetta is an avid tennis player, a rabid San Francisco Giants fan, and proud father.

at Hult International Business School
1 education place
Cambridge, United States

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