Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
Lori Weiman on March 9, 2016 at 12:04 pm. More. ppc-blue-mobile-ss-1920. Welcome to Part 4 of my series on PPC brand bidding. This article covers working with partners and affiliates to corner the search engine results page (SERP) and control CPC costs.
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IRS Proposal Targets Accrual of Enhanced Executive Benefits Under Qualified Plans
NQDCs that provide a defined benefit to executives are often called supplemental executive retirement plans (SERPs). To offer tax-deferred benefits under SERPs and other NQDCs, amounts set aside to fund the benefits must remain at risk to an employer's …
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