Brand Building & Public Relations #03

Brand Building & Public Relations #03

Image by Roslan Tangah (aka Rasso)
Definition of PR

"Public relations practice is the art (and science) of analysing trends, predicting their consequences, counceling organisation leaders, and implementing planned programmes of action to achiece mutual understanding, which will serve both the organisation’s and public’s interest."

-Mexican Statement, 1978

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2 Responses to Brand Building & Public Relations #03

  1. I owe my soul... says:

    Interesting definition. I like that it includes the public’s interest.

  2. Roslan Tangah (aka Rasso) says:


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