Brand Management: The Rocket Fuel Content Marketing Needs

Brand Management: The Rocket Fuel Content Marketing Needs
Event on 2015-04-23 08:30:00

Brand Management: The Rocket Fuel Content Marketing Needs

Content marketing is a powerful branding tool when properly executed all the way through to conversion. The key is to consistently incorporate the key brand messaging into the content and address the brand drivers with each audience. When brand managers have a seat at the table with content marketers brand relevancy grows exponentially. We'll talk to some of the sharpest content marketers and brand managers to learn how they combine the best of both worlds to engage customers. They’ll share best practices, challenges and who they look to for inspiration.

 

You’ll learn:

  • The powerful impact that content marketing has on brand strength
  • Common ways that content marketers stray from the brand
  • What brand managers can do to provide value to content marketing efforts
  • How brand research helps align content with buyer’s personas
  • The importance of addressing customer informational pain points

at Atmel Research Park
1600 Technology Dr
San Jose, United States

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