Brand Sparks Masterclass
Event on 2014-05-29 09:30:00
Understand, Ignite & Grow Your Brand
Back by popular demand. This in-depth branding and marketing workshop helps you to define and position your brand craft your messaging, build your unique brand platform and learn how to promote it. You will receive a detailed workbook covering the class sessions below that we will spend the day reviewing, roleplaying and "filling in the blanks". This opportunity has a retail value far exceeding ,000.
In this action-packed one-day intensive we will cover:
Registration / Refreshments / Networking (9:00AM – 9:30AM)
Coffee, tea and a light snack will be served as attendees arrive and find their seats.
Welcome / Introductions (9:30AM – 10:00AM)
We will spend some time getting to know one another.
Who Are You? (10:00AM – 11:00AM)
Get clear on the first steps to creating a dynamic brand by defining who you are, who needs to know, why they should care and how they will find out about you.
• Learn how to define your brand purpose and the importance of knowing your why.
• Why your story and brand values is important for your client attraction.
• The importance of your "brand hook" and how to create a sticky one.
Know Your Why (11:00AM – 12:00PM)
Learn why creating a positioning strategy directly relates to marketing and sales.
• Learn how to define your top service offererings
• Create your "ideal target client" profile so you can speak to them directly.
• How to differentiate yourself from others in your industry.
• Create offerers that speak to the "heart strings"
Lunch (12:00PM – 12:30PM)
Brand Communication (12:30AM – 1:30PM)
Learn why consistent, clear communication is a critical part of your branding.
• Learn how to create a catchy tagline in five words or less.
• Create a bio (for yourself or your company) with a spark of pizazz.
• How to create a call to action statement that can help increase your ROI.
• Why a "sticky sentence" is your go-to resource.
Building Your Platform (1:30PM – 2:30PM)
Learn why your brand identity is the visual face of your company and how to add the sparkle.
• Learn the components of crafting irresistable messaging.
• Learn how to give your brand identity personality and style that is unforgettable.
• Find out what marketing platforms are best to reach your ideal customer.
Brand Promotion (2:30PM – 3:30PM)
Without promotion a strange things happens … nothing. Learn the key for online and offline promotion.
• Learn how to create a content plan that can be used on many platforms.
• Find out what touchpoints would get the most attention from your ideal client.
• The key to effective Search Engine Optimization and Marketing (SEO/SEM).
Makeover Spotlight (3:30PM – 4:15PM)
By registering, you are given the opportunity to enter to win a free "live" brand evaluation. Winner will be determined once all entries are received so that the winner can come prepared to present materials being reviewed. This opportunity has a value of ,000.
Wrap-Up and Review (4:15PM – 4:30PM)
Q&A will take place throughout the day. During our last 15 minutes together will be focused on reflection on what we learned and make plans on idea implementation.
WHAT OTHER'S ARE SAYING…
"This workshop is amazing! I learned so many things about branding and marketing our business – what skills we need and exactly how to do it. I’m really excited. I recommend this class to everybody so they can learn how to really market themselves." ~ Kari Wilkinson, NNRI Consulting, Inc.
Only 10 seats available for this intimate session.
Grab your seat today.
• Lunch & Light Snacks
Due to the limited seat availability, sorry, no refunds or transfers available.
at Bellevue Executive Suites – Karman Executive Center
40 Lake Bellevue Dr., Ste. 100
Bellevue, United States