Brand Terms: To Bid or Not to Bid? [Bing Ads Study]

Brand Terms: To Bid or Not to Bid? [Bing Ads Study]
With an ad in ML1, brand owners had an 88 percent total click yield (organic and paid), with 50 percent of clicks coming from paid results and 38 percent of clicks coming from organic results. Without an ad on the search page, brand owners received 56 …
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11 ecommerce SEO tips, from the trenches
This page should be where your product listings are, but not the individual product pages themselves. If the page focuses on “blue widgets,” that is a keyword term you want to rank for. When a visitor clicks on the link in the search engine results you …
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