Brazil Localization Report Provides Expert Insights into One of the World’s Largest Emerging Markets

San Diego, CA (PRWEB) April 3, 2007

Brazil is the largest economy in Latin America, the fifth most populous country in the world, and it is the destination of an increasing number of multinational companies — from Dell to Starbucks to Wal-Mart.

Enter the Brazil Localization Report.

“This report answers many of the questions marketing and Web executives must answer before entering Brazil,” said author John Yunker. “From country domain names to positive and negative colors, we examine the many elements a company must consider to be successful.”

The report blends Web and marketing localization tips with real-world insights based on our interviews with Brazilian translators and cultural experts. It also includes a number of in-country translation resources to help executives get started on their journeys into this emerging market.

Questions this report will answer include:

Who are the major ecommerce players in Brazil?

What are the most popular Web sites in Brazil?

What are the major Brazilian brands?

What you need to know for localizing a Web site for Brazil?

How much does translation cost?

What gestures are offensive?

What are the major cities?

What numbers are considered lucky (and unlucky) in Brazil?

What are common myths about Brazilians?

The Brazil Localization Report is provided in PDF format and available for immediate download.

Additional country Web localization reports are in development.


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