Brazil's World Cup Is a Marketers Dream, but Also a Potential Nightmare

Brazil's World Cup Is a Marketers Dream, but Also a Potential Nightmare
The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup, 715 million for the finals alone. It attracts a fully engaged, globally diverse …
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How to Convince Your CEO to Give You A Content Marketing Budget
business meeting Whether you're the marketing manager of a launching startup or the VP of Sales at an enterprise firm that's trying to generate new leads for a flagging product, content marketing is an effective strategy to meet your business goals.
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