BrightBull’s Accelerator Labs

BrightBull’s Accelerator Labs
Event on 2016-06-14 09:30:00
An inspiring three days of collaborative workshops focused on new and winning formulas for your event marketing. Join a fresh marketing movement and an elite tribe of event professionals who are daring to do things differently. Learn from the event marketing experts, create an actionable plan specific to your organisation and walk away with loads of valuable information that will transform the way you market your events. If you want more leads, more conversions, more sales and more revenue, you’re in the right place. The dates:  14, 15 & 16 June 2016 – London The format: The workshops are intimate roundtables, limited to just 10 registrants. A pre-workshop survey allows the content to be tailored in advance to your individual needs. Once you arrive, the workshop goes beyond theory; each session features interactive breakouts, brainstorming and Q&A opportunities, allowing you to create your very own bespoke action plan. And the value doesn’t end there. Once you leave the workshop, you’ll enjoy 3 hours of group coaching with your trainer, allowing you to loop back on concepts and actions and get even more benefit from attending. The trainer: Ricardo Molina – Co-Founder & Director, BrightBull With over 15 years’ experience in events marketing, Ricardo has seen it all. From the heyday of direct mail and tens of thousands of printed brochures to the modern reality of what it takes to make an event succeed in our post-recession, ever changing digital world. Ricardo’s mission is to shake up the world of event marketing, sharing his skills in inbound, content and digital marketing and empowering marketers to do things differently, with much better results. A regular speaker on the events circuit himself, Ricardo is happy to share what he’s learned with conference audiences and also delivers bespoke in-house training and consultancy to conference leaders and marketers around the world. The modules: The modules and their content are designed to reflect the new face of event marketing. Attendees will be joining a fresh marketing movement, an elite tribe of event professionals who are doing things in a different, more effective way, breaking with tradition and reaping the rewards. Essential Elements of Event Marketing: How to get quality leads, conversions and sales flowing 09:30-17:00 – 14th June 2016 – London In this session, you’ll cover: • How to create a winning event marketing campaign, fit for a modern world • The new school of marketing, complete with the latest toolkit and methodologies • Proven lead generation channels that are getting results in the industry today • How to get the most bang for your marketing buck • The science behind what success looks like now • How event marketing cycles & booking patterns are changing • Using analysis to amp up your game plan • Making good even better: What and how to test in your marketing • Maximising your partnerships: Get more from every deal • The modern day must haves for your event website • How the latest marketing techniques can help events with small budgets • The do’s and don’ts of email marketing in 2016 • Taking the quick and easy route to quality content marketing The Anatomy of Inbound Marketing For Events: The proven method of pulling in the right leads and delegates 09:30-13:00 – 15th June 2016 – London In this session you’ll explore: • A proven, successful model for inbound event marketing • Mastering the key elements of inbound marketing: Funnel Stages, Buyer Cycles and Buyer Personas • How to build killer content for each stage of your campaign • The latest tools to help you build an inbound infrastructure • What success looks like: Measuring and reporting with surgical precision Content Marketing Chemistry: Create powerful content that converts visitors to delegates. 14:00-17:30 – 15th June 2016 – London In this session you’ll learn: • The secret formula to change existing assets into top notch content • How to magically multiply one content piece into many, with minimal effort • Turn up the heat: Drive traffic and engagement, amplifying your content • The science of success: Measuring the impact of your content marketing • Create a content plan that’ll trigger the right reaction from your target market • Persona-Based Marketing: Give Your Audiences the Content They Crave • Automated Success: How to Maximize the Impact of Marketing Automation in Your Content Campaigns Social Media Solutions For Events: Apply the latest strategies to get sensational results. 09:30-13:00 – 16th June 2016 – London In this session, you’ll study: • What’s worth your time and effort: Pinpoint the best social media for your event • Get to know the big shots: Identify & engage the influencers in your industry • Develop a smart LinkedIn strategy that’ll get you noticed AND get people talking • How to leverage Twitter: The latest tips for trends, tweets and tools. • Turn everyone in your organisation into a social media star • Develop social media muscle with our no-brainer “routine” • Social media in just 15 minutes a day • Smarter social media measurement with the latest tools The Art & Science of Email Marketing For Events: Learn what today’s marketers do to get exceptional results from email. 14:00-17:30 – 16th June 2016 – London In this session you’ll discover: • What the modern marketer’s email marketing plan looks like • The old school mistakes that’re killing your conversion rates • See how you measure up: Benchmark against our exclusive industry stats • The new best practice rules for email marketing in 2016 • How to use new email types and techniques to transform your results • Measurement: Go beyond your CTR and open up a brave new world The praise: “BrightBull have provided Argus Media with valuable expertise and training. We have worked closely with them in training our marketing teams to ensure they continue progressing from traditional conference marketing to more cutting edge, innovative event marketing tactics. It’s not just a standard training session – they come in, really understand the business and our pain points – deliver what’s relevant and most of all really build great relationships with everyone – and continue to do so. They’re a bunch of passionate marketers that have got my marketing teams passionate about what they do to! I really trust in their training and have now had many of our global teams put through their training programme. I would highly recommend them to any organisation looking to give their marketing talent a boost.” Alex Cameron – SVP, Global Conference Group – Argus Media “Events marketing is a clear passion for Ricardo and this is evident throughout all the training sessions. Ricardo’s exuberance during the training sessions left our team inspired and enthused to implement the insights gained. For a department with a range of marketing knowledge, Ricardo was able to provide informative sessions that was suitable for all – a tricky task.” Eleni Stenzel – Oil & Gas Council – Clarion Events “Recently Ricardo flew over to our Dubai office to facilitate a Marketing Away Day on 'Content marketing to drive leads and registrations'. The day went exceptionally well with attendees leaving enthused, inspired and with lots of practical ideas to implement. Ricardo met all my objectives, shared great advice and new insights.” Faye Rosewall Black – Marketing Director – dmg events Middle East & Asia The audience: • Marketing managers • Marketing executives • Content teams (writers, editors, marketers) • Campaign managers • Event managers (responsible for marketing)

at London, EC1
23 The Brew, Eagle House , 163 City Road,
London, United Kingdom

Leave a Reply