Bringing Your Company’s Web Presence into 2015
Event on 2015-04-07 18:00:00
99% of companies use outdated or deficient approaches. The vast majority of websites are stuck in the 2000’s, even though they may have been recently redone. Several key issues drive the need to keep up:
- Advances in marketing technologies
- Constantly changing search algorithm
- Popularity of mobile devices
- Increased expectations of buyers
- Dominance of online research in purchasing process
- Ever shortening attention spans
This workshop will go over what your company could be doing wrong and how to fix it – from website design to SEO to social media to content creation.
- Learning the mistakes to avoid when marketing your company online
- Picking up industry best practices so you can do things the right way
- Tips on modern website design so you can bring your company to life
- Understanding why content marketing is taking over the world and how to get on board
About The Speaker:
James Sivis is the founder and president of Marqana Digital, a boutique online marketing agency. Marqana does leading-edge creative work such as site design, animation, viral videos, social media marketing and content marketing. James has also run marketing departments and has sat on a B corporate marketing board. He is a mentor at the Executive Club of Chicago and a member of their marketing committee.
About Marqana Digital:
When every agency we hired missed the mark, our software company took marketing matters into its own hands. With our well-rounded staff of qualified pros, we formed a team that could effectively do what most firms offered but none could deliver. As our portfolio swelled with marketing success stories, it suddenly dawned on us: We're damn good at this! And with that discovery, Marqana was born. Our services include web design, search engine optimization, content generation, and more!
About Digital Professional Institute:
The Digital Professional Institute helps creators, builders, hackers, tinkerers, techies, marketers and entrepreneurs turn their passions into their life's work. We offer part-time and full-time 10-week courses in Digital Marketing, Social Media Marketing, Web & Mobile App Programming and Digital Media at our downtown Chicago campus, online, and on-site at corporate clients. Our instructors ensure that our real-world, on-the-job learning content and case studies are backed by the academic rigor of higher education, so that you can leave our classes ready to make an impact on your organization. Come out and #LearnDigital!
at Flashpoint Academy, Screening Room
28 North Clark Street
Chicago, United States