Broken content marketing? Hint: It's about getting the right leads, not more leads

Broken content marketing? Hint: It's about getting the right leads, not more leads
location-based-marketing This kind of purge is an eye-opening exercise, and one I suggest every business undertakes. The results say a lot about the state of your content, and should make you take a hard look at what you're putting out — and who it's …
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Optimizing Content Marketing
To find out how businesses optimize content marketing, Software Advice, a web-based advisory firm for social CRM tools and Adobe surveyed companies, generating some interesting finding about how they use social media and optimize content marketing …
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Inside The Minds Of Millennials: Content Marketing Edition
Considering that they spend an average of 18 hours a day consuming media, coupled with their natural inclination to share content, makes content marketing an especially effective way to reach this coveted demographic. But that doesn't mean it's easy.
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