Brokers embrace pay per click – but conversion, not volume, is key

Brokers embrace pay per click – but conversion, not volume, is key
Even small firms are now embracing the need to not only have a professional and prominent online presence, but also to develop an understanding of how to use Pay Per Click advertising to drive traffic to that site, and ultimately create new business …
Read more on Financial Reporter

Guide to Product Listing Ads
Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With …
Read more on Independent Retailer

New Research Predicts The Digital Ad Spend In The UK Will Reach £6bn
Last year, Google accounted for almost two-thirds (62.5%) of the UK's search ad market. Search ads are a fundamental part of a PPC marketing strategy, generating advertising on the Search Engine Results Page (SERP) typically based around the keywords …
Read more on Internet Marketing News

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