Buddy Media Expands Marketing Team with Industry Veterans

New York, NY (PRWEB) August 23, 2010

Buddy Media, the Facebook management system of choice for the worlds largest brands and agencies, today announced the expansion of the its marketing team.

Myles Kleeger joins as General Manager, Strategic Brand Partnerships from The Kaplan Thaler Group (division of Publicis), Eric Lituchy joins as VP, Digital Marketing from eBillme Inc., and Joe Ciarallo joins as Director of Communications from mediabistro.com.

The marketing team expansion comes as Buddy Media continues to experience exponential growth.

Im extremely proud of the caliber of talent weve been able to bring on board, said Buddy Media founder and CEO Michael Lazerow. Its clear that brands are increasing their marketing spend when it comes to social media, and Buddy Media has been seeing that shift firsthand. The expansion of our marketing team ensures that we continue to stay ahead of the curve.

Myles Kleeger General Manager, Strategic Brand Partnerships

Myles brings 14 years of experience in the advertising, media, and digital marketing industries to Buddy Media where he oversees our largest strategic brand client relationships. Prior to joining Buddy Media, Myles built and ran the digital marketing practice at The Kaplan Thaler Group (division of Publicis), where he oversaw all digital advertising, promotional, and social media efforts for a wide range of clients including Procter & Gamble, Wendys, Continental Airlines, and Aflac, and won several industry awards in the process, including two Webby Awards in 2010. Before that, Myles was the SVP, GM of Alloy Media & Marketing, a full service promotional and digital marketing agency, which was named the 2004 Agency of the Year by PROMO Magazine. Myles was born and raised in Long Island, NY and now lives in Westchester, NY with his wife and daughter. Myles earned his B.A. in Public Policy at Duke University, and his M.B.A. in Finance from the NYU Stern School of Business.

Eric Lituchy VP, Digital Marketing

Eric brings nearly two decades of experience in the digital marketing, direct marketing and ecommerce industries to Buddy Media where he oversees our all digital, email, search marketing, as well as demand generation, website strategy and optimization. Prior to joining Buddy Media, Eric headed up Consumer Marketing at eBillme Inc., where he oversaw the companies shopping portal launch and digital, search, affiliate, email and social marketing. Prior to eBillme, Eric was the President of Delightful Deliveries, an online marketplace of gourmet gifts and gift baskets, which was named a Top 100 Website by Internet Retailer Magazine. Eric was born and raised on Long Island, NY and currently resides in Port Washington, NY with his wife and three kids.

Joe Ciarallo Director of Communications

Joe joins Buddy Media from mediabistro.com, where he was a founding editor of PRNewser, one of the fastest growing sources for public relations and marketing news. Under his tenure as full-time editor of the site, monthly unique visitors increased my more than 130%. He also developed other public relations classes and webcasts for mediabistro.com. Ciarallo has more than six years experience working with consumer, tech, non-profit & entertainment clients from Fortune 500 companies to start-ups, with a focus on all things digital communications. He is often asked to speak at industry events including the Business Development Institute’s Social Enterprise Conference, Bulldog Reporter’s Media Relations Summit, the Public Relations Society of America’s Technology Conference and PR News’ Digital Best Practices Conference. Ciarallo earned a B.S. from the School of Media Arts & Design at James Madison University and currently resides in Manhattan.

About Buddy Media

The Buddy Media Platform is the Facebook management system of choice for the worlds largest brands and agencies. With its scalable, secure architecture and straightforward administrative tools, the Buddy Media Platform revolutionizes the way brands connect with their current and future customers using the power of Facebooks social connections. The Buddy Media Platform offers the only solution that allows brands to launch, maintain and measure their Facebook presence in any country and in any language. The Buddy Media Platform is the enterprise Facebook management system of choice for the largest brands in the world, including Anheuser Busch, Procter & Gamble, Unilever, Starwood, Delta, Southwest Airlines, Samsung, LOreal, the National Hockey League and others. Based in New York, Buddy Media shares four investors with Facebook and was one of the first companies selected by Facebook as a preferred developer partner. The company is backed by Softbank Capital, European Founders Fund, Greycroft Partners, Facebook investor Ron Conway, Facebook board member Peter Thiel, Zynga founder and CEO Mark Pincus, Roger Ehrenberg, Howard Lindzon and others. For more information, visit http://www.buddymedia.com.


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