Build an Effective Online Presence with Analytics & ROI – Atlanta B2C
Event on 2016-08-22 09:00:00
Digital marketing has become the mainstay for all marketers. But as all that marketing investment moves to digital and online, marketers need to make sure they are connecting that investment – in the right way – to sales and do it, so that they can continue to grow their sales, grow their budgets and drive their careers. This event is designed specifically for Consumer marketers. Join us for 2 days with the global marketing ROI & strategy expert Guy R. Powell in this exclusive workshop to see how best in class measurement techniques can be applied to your business. This is a fast paced, highly interactive, workshop that will help all marketers and agencies improve how they measure their digital, social & search success. At the end of this workshop you will be able to: Build stronger online strategies and tactics to grow the business Collect the right data and calculate ROI for your online marketing in context of your traditional marketing Tie your efforts to critical customer/consumer purchase behavior Build a business case for new marketing investments Click here for more information Workshop Leader – Guy R. Powell Guy has over 20 years experience in senior level sales and marketing in the US, Europe and Asia on both the client and consulting side. He has worked with both small startups and Global 500 companies. Guy is also the author of "Marketing Calculator: Measuring and Managing Your Return On Marketing Investment" (John Wiley, 2008) and the co-author of a unique book on the ROI of Social Media (John Wiley, 2011).
at City Club of Buckhead
3343 Peachtree Road, Suite 1850
Atlanta, United States