Building Your Personal Brand Using Content Marketing and Social Media

Building Your Personal Brand Using Content Marketing and Social Media
Event on 2012-09-20 18:15:00

You’ve heard this saying, “If you build it, they will come.”

That just isn’t true.

Doing “good stuff” isn’t enough in an attention economy. You need to fight for the world’s most precious resource: people’s time and attention. You need to get people to care about what you’ve done. You must create the conversations you want people to have about your personal brand.

Personal branding is critical for your personal success. It doesn’t matter how great you are at being a business professional, an engineer, a technician, an entrepreneur, a freelancer, an artist or a writer… if the people who matter to you (e.g. your manager or client) don’t know or care about what you’ve done – you’re not going to get the promotion, the raise, the contract, or the audience that you rightfully deserve.

In this seminar, Trevor Young from Edelman, the world’s #1 PR firm, will explain how you can use content marketing and social media to build your personal brand, increase your profile as an expert and make yourself standout in the job market.

Topic: How to Build Your Personal Brand Using Content Marketing and Social Media
Date: 20 September 2012 (Thursday)
Time: Arrive at 6:15pm for start at 6:30pm SHARP
Venue: Theatre 1, ICT Building, 111 Barry Street, Carlton, VIC 3053
Cost: Free! This is a free event, co-hosted by the GSBE student association.

Register today to secure your seat! You can invite your colleagues and friends to attend as well.


What Can You Expect?
Trevor will speak for 20-30 minutes on personal branding, content marketing and social media, followed by 30-40 minutes of discussion/Q&A session.

If you have any burning questions about personal branding,  please email them through to < contact @ enochko . com > and we try to make sure your questions get answered. Please also bring your questions so that you can ask Trevor directly if your questions weren’t addressed adequately during the presentation.

Who Is This Seminar For?
This session will be geared towards early career professionals (i.e. those with 1-5 years of professional experience). However, the same principles can be applied to those with more experience and entrepreneurs – you just have to do a little work and think about how you can apply them to your specific situation.

Who is Trevor Young?
Trevor is a former journalist turned marketing communications specialist and PR entrepreneur. He has built up a solid track record working with some of the world's biggest brands as well as countless start-ups, fast-growth companies, nonprofits and sports properties.

In 2009, Trevor co-founded a boutique communications advisory firm called parkyoung. Eighteen months later, parkyoung merged with the Melbourne office of Edelman Australia, part of the world #1 public relations firm Edelman. Today, Trevor consults to Edelman as well as advises several online enterprises and challenger brands. He also speaks professionally, writes and produces video content, and conducts workshops and interactive training sessions.

Trevor recently published “The Micro Maven Manifesto: An Introduction to the Global Microbrand Revolution”. You can download the free ebook here –

Where Can I Find Out More About Trevor?
Website –
Blog –
LinkedIn –
Twitter –
Facebook –
Google+ –

Register today to secure your seat!

If, after securing a ticket, you are unable to attend for any reason, please make sure you cancel your ticket on EventBrite or email <> ASAP. Thank you!

This event is co-hosted by the Graduate School of Business and Economics (GSBE) Student Association.

at ICT Building, Room G06 (Theatre 1), Ground Floor
111 Barry Street
Melbourne, Australia

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