Business Blogging and Content Marketing for Beginners
Event on 2015-04-22 18:30:00
Introduction to Blogging and Content Marketing for your business.
Presented by Jodie Humphries
What’s the course about?
You’ve probably been told lots of time that blogging is great for business, that you should add personality to your website to help keep it fresh and current. But regardless of how long you’ve been in business this can be daunting to get started, and often gets pushed to the bottom of your ‘to-do’ list. Yet instead it should be the number one feature of your content marketing strategy.
In this workshop I’ll draw on my personal experiences of copywriting, marketing, blogging for business and writing a personal blog to show that it’s nothing to be afraid of. And if you don’t have a content marketing strategy, I’ll explain all about that too!
Key topics covered:
- Why Blogging is good for your customers, Google and SEO
- Why your blog works with social media and your content marketing strategy
And the ‘How’
- What to write – tips on inspiration for regular posts
- Finding your tone of voice
- Getting started with Blogging tools- the Pros and cons of the blog native to your website vs Google Blogger or WordPress
Who is this course suitable for?
Whether you’re just starting out with your business and you’re wondering how to engage with customers, or you’re well established, but wanting to start blogging, this course is for you.
I’m an experienced marketeer and blogger and have set up a successful personal blog and two websites from scratch. As a busy working mum myself I appreciate that time is always of critical value so this course covers straightforward (and achievable) tips to help you gain confidence with your blogging and content marketing.
at Sanctum on the Green
The Old Cricket Common
Cookham, United Kingdom