Business Blogging & Content Marketing – June 23, 2015
Event on 2015-06-23 13:00:00
Tuesday June 23, 2015 1:00 – 4:00pm Centre for Social Innovation 215 Spadina Avenue Class Description: Savvy business owners and marketers know that business blogging is an essential part of a modern digital marketing strategy. So why does it often fall to the bottom of the priority list? Join us for this new class taught by professional blogger and online marketing expert Wendy Kam Marcy. You'll discover exactly what blogging and content marketing can do for your business or organization and how to create your own unique voice in a crowded space. Learn about content development and topics that drive traffic, and setting up an editorial schedule that is actually manageable. Understand how to recruit and work with the best guest bloggers and top influencers, and how to host contests and giveaways. And finally, discover how to measure your blog's performance, so you know what's working as you blog your way to business success. Note: Laptops aren’t absolutely necessary for this workshop, but they are welcome if you wanted to follow along. This class is for people writing a blog on behalf of a business. It is not for lifestyle or hobby bloggers – that's our Business of Blogging class. Included in the workshop: high quality instruction by a professional blogging expert small class size a digital reference guide a chance for you to network with other bloggers complimentary coffee and tea goodie bag full of fun Camp Tech swag official recognition for your participation (that you can share on LinkedIn or your resume) Instructor: Wendy Kam Marcy Wendy has been working in the online marketing and advertising industry for 8 years. Spending most of that time on the corporate side, she left the rat race in 2010 to become the Managing Partner at Adfluent Media, an ad agency that specializes in lead generation and affiliate marketing. She is also the Co-Founder of Hip + Urban Girl, a hobby blog that has now grown up to become a popular women’s lifestyle website. She’s worked with brands such as American Express, Microsoft, Telus, Reebok, Dove, eHarmony, various Tourism Boards and more. Unplugged, she’s an amateur photographer, cupcake eater and globe-trotter. Wendy has traveled to 17 countries, lived in Vancouver and New York City but currently calls Toronto home. Details: Computers are not necessary for this class, unless you'd like to bring a laptop or tablet to follow along. Camp Tech's cancellation policies can be found here: http://www.camptech.ca/policies/
at Sheraton Centre Hotel Reservations
123 Queen St. W.