Business Blogging Workshop

Business Blogging Workshop
Event on 2013-05-30 13:00:00

Learn how to drive traffic to your blog and find out how to write compelling blog posts that can increase your visitor-customer conversion ratios in this half-day course.

Full course details

  • Introduction to blogging: what blogging is and why your business website needs a blog
  • Traffic: learn SEO techniques that can drive traffic to your blog
  • Blog ideas: find out how to get ideas for your blog, so you’re never stuck on a Monday morning
  • Blog planning: learn how to plan your blog content, so you can be consistent in your delivery
  • Marketing: get tips on marketing your blog to a wider audience
  • Structure: find out the three most important things you need to know to structure your blog for greater readability
  • Blog etiquette: get real-life examples of what not to do when you have a blog
  • Blogging platforms: find out the best blogging platform for your business

By the end of the course, you will be able to:

  • Market your blog effectively and gain a wider readership for your blog
  • Know the type of content your target audience likes
  • Plan your blog content, so your blog posts will be consistent
  • Know how to get blog ideas so you’re never stuck
  • Discover your Unique Selling Proposition that will make your blog stand out online
  • Write compelling blog posts that people will want to share
  • Write engaging blog posts that can increase your visitor–customer conversions.

This course is for:

  • Marketing and website owners
  • Copywriters
  • Content editors
  • People who have started a blog already and would like to take their blog to another level.

The course comes with handouts, a training manual and online post-course support.

Refreshments are served throughout the course.

at Wallacespace
22 Dukes Road
City of London, United Kingdom

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