Business Development through Social Media

Business Development through Social Media
Event on 2013-02-05 18:00:00

Social media has played a key role in bringing drastic changes in the branding of companies and how we brand ourselves today. Used in the right way, the channels provided through social media can strengthen a corporate brand by effective means. If not handled suitably, the means provided through social media can just as easily hurt a corporate brand. This seminar will focus on how you can use social media as a tool to develop your business or personal brand online, in a way that will benefit you.

This seminar will cover the do’s and don’t within online marketing with a focus on how you can use social media in order to strenghten your corporate or personal brand.

The format of the event will be a panel discussion. We encourage interactive discussions during the panel but also before and after during the mingle. We are confident that all the visitors will leave the seminar with new ideas and many new and valuable business contacts.


Johanna C. Nilsson

Founder & CEO of Herringbone — a San Francisco-based marketing agency that creates, executes and manages authentic social media campaigns. In addition, she is the co-author of Social CRM For Dummies (Wiley, 2011)

 Ms. Nilsson leads Herringbone’s interdisciplinary team of consultants, all of whom work alongside entrepreneurs, start-ups, SMBs, publicly held firms and others in the pursuit of authentic and results-driven online engagement campaigns.


Athena von Oech 

Partner and co-founder of Red Magnet Media. Previously, Athena was the Vice President of Community Management at Ning, a platform with more than two million individual social networks. Athena created Ning’s Community Management team to provide best practices and guidance to social network creators. Prior to Ning, Athena provided marketing consulting to startups and worked at Cranite, a military wireless security company.

Niklas Myhr

Assistant Professor of Marketing, teaches and conducts research at the Argyros School of Business and Economics at Chapman University. Dr. Myhr holds a Ph.D. from the Darden School at the University of Virginia and has also taught at American University and at Tulane University.

Dr. Myhr has received awards by The Hans Werthén Foundation at the Royal Swedish Academy of Engineering Sciences for his research on partnerships in global supply chains as well as by Bloomberg Businessweek for teaching innovation, and in 2011 he was ranked number 6 on a list of the 50 Most Social Media Savvy Professors in America.

Melissa Monson

Melissa is well known in the business community for having a passion for helping clients communicate their message. Her communication style and teaching skills make her sought after to work with entrepreneurs, professionals, executives and their teams. They like what she teaches and return to her for coaching again and again.

Jay "Randy" Gordon

In 2006, Mr Gordon wrote a book, BusiBUZZ:  Business Buzzwords for Survivin’ and Thrivin’ in the Big City which provides a unique and humorous look at the world of business jargon, catchphrases in the workplace, and general mucky-muck speak.

 In May of 2000, Randy Gordon joined the U.S Headquarters (San Francisco office) of Ubisoft Entertainment as Director of Brand Development and Promotions after having formulated “in-game branding” and cross-promotional programs at Sony Computer Entertainment America as Manager of Consumer Promotions.


6:00 pm – Doors Open. Networking & Refreshments.

6:30 pm – Introduction & Opening Remarks by Moderator

6:40 pm – Panel Discussion with Q&A

7:55 pm – Wrap-up by Moderator

8:00 pm – Networking



Sedgwick LLP, 333 Bush Street, San Francisco




Russ Building Garage – 235 Montgomery Street

St. Mary's Garage – 433 Kearny Street

Portsmouth Square Garage – 733 Kearny Street

Sutter-Stockton – 444 Stockton Street

Payment Options

  • Paypal. Accepts Visa, Mastercard, American Expresss, Discover, eCheck and Paypal
  • Check. Make check payable to SACC SF/SV and send it to SACC SF/SV, 452 Tehama Street, San Francisco, CA 94103



The Swedish-American Chamber of Commerce in San Francisco / Silicon Valley's main objective is to enhance the business interests of our members. By providing a broad spectrum of services and new business opportunities through networking, the Chamber contributes to the development and improvement of goodwill between the business communities in the San Francisco Bay Area and Sweden.

SACC-SF/SV is looking forward to having you at the event!


Supported by

at Sedgwick Llp
333 Bush Street
San Francisco, United States

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