Business Social Media – LinkedIn Workshop

Business Social Media – LinkedIn Workshop
Event on 2013-02-01 09:30:00






LinkedIn- What its all About and how to get the most out of it


This course will cover the following    

  ��Why it’s important to be on LinkedIn– quick overview and context

  ��Why your LinkedIn Profile is more important than your webs site

  • SEO so that you get to the top of LinkedIn Searches and Google

  ��Using the F words to Find and get Found


  • ؠ Personal– How to Optimise to get Found
    • Basics – Vanity URL, Company Website
    • Keywords
    • Layout
    • Endorsements
    • Recommendations
    • Updates and how to
    • LinkedIn Today – importance in your marketing
  • ؠ Company
    • Setting a page up
    • Welcome Banner
    • Products and Services Tabs
    • Admins to allow posting of updates
  • ؠ Linking the two and why you must…


  ��Searching – F words in practice

  • Basic Searches
  • Advanced
  • Customer and Competitor Intelligence
  • People, Company, Issues, markets
  • New Business – discover the power of LinkedIn to get new connections
  • Lists – never cold call again or buy a Mailing List
  • Updates
  • Signal
  • Experts, Answers



  • How to use LinkedIn as a CRM system
  • Importing and Exporting Connections
  • Power of TAGS to run Auto Responder type campaigns

  ��Groups, Applications and more

  ��X Ray Searching, Ninja Tricks to hone communication





at Tilsworth Golf Club
Dunstable Road
Luton, United Kingdom

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