Business Value Proposition Development

Business Value Proposition Development
Event on 2015-07-21 09:30:00
The key to securing customers and investors in your business idea is being able to clearly and quickly describe your value proposition. In this session we will explore how to categorize your customers, identify their problems and their pain points, and build a value proposition, a statement of how you uniquely solve that customer’s problem. The value proposition will help you communicate to customers “why” they should buy from you, and help you prove to investors that there is a business opportunity to solving these problems.  About the Presenter: Kevin Smith,   Kevin Smith is a Story Architect.  As the Chief Story Architect for, Kevin helps start-ups, small businesses, and social enterprises unleash their story to secure customers and investors, by helping them understand what their core customer story is and then helping them get their story to market.  His services include branding, messaging, marketing strategy, SEO, Content and Social Media marketing, presentation and pitch design, web design, lead generation, sales coaching and business development.  Before launching, he rocked sales and marketing at Dell for 14 years, made thousands of presentations, ran for political office and managed a gadget addiction.   For more information, call us at (905) 668-4949 or email      

at Business Advisory Centre Durham
3000 Garden St.
Whitby, Canada

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