Buyers of social media management and marketing apps are spoilt for choice: IDC

Buyers of social media management and marketing apps are spoilt for choice: IDC
International Data Corporation (IDC) has released a new 2015 IDC MarketScape report profiling and positioning the leading providers in the worldwide social media management and marketing (SMMM) applications market. This new research indicates that …
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7 Ways To Measure the ROI of Your Social Media Marketing
Allocating a big budget for social media marketing is justified by measuring the return on investment for your marketing efforts. Measuring the ROI of your social media marketing is not child's play. Rather it is a tough job for social media managers …
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