Call It A Comeback: Outbound Takes On Inbound Marketing

Call It A Comeback: Outbound Takes On Inbound Marketing
Blog_ConquerOutboundMarketing “It's a bit naïve to think that all your potential customers will come knocking at your door.” The problem: Due to the emphasis on inbound marketing that has pervaded the discipline over the last several years …
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How Chief Digital Officers Transform Businesses
Obsess about next generation P&L – Etwaru says that the core or the primary goal of a Chief Digital Officer is to think about the next generation P&L, where more of the revenues will be coming from new market opportunities as opposed to market …
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